5 Signs It's Time for a Website Redesign
How Often Should You Redesign Your Website?
In today’s digital-first world, your website acts as your business’s virtual storefront. It’s often the first impression potential customers have of your brand—so making sure it’s fresh, functional, and aligned with your audience’s expectations is critical. But how do you know when it's time for a redesign? This post will guide you through the key signs and strategies to keep your website working for you, not against you.
1. Outdated Design and Poor User Experience
If your site looks like it belongs in the early 2010s, chances are it’s turning potential customers away. A modern design isn’t just about looking good—it’s about delivering an intuitive, engaging user experience. Your layout should be clean, responsive, and easy to navigate on all devices.
2. Slow Load Times
Website speed matters more than ever. If your site takes more than a few seconds to load, users will leave—and likely never come back. A redesign can help you optimize images, reduce code bloat, and implement faster-loading frameworks.
3. Your Website Doesn’t Reflect Your Brand
As your business evolves, your website should evolve too. If your branding, voice, or mission has changed, but your website hasn’t caught up, it’s time for a refresh. Your digital presence should clearly communicate who you are and what you stand for.
4. Low Conversion Rates
Are visitors landing on your site but not taking action? A redesign guided by conversion-focused strategies—like improved CTAs, simplified navigation, and engaging visuals—can significantly increase your leads and sales.
5. It’s Been More Than 3 Years
Technology changes fast. Even if your website “looks fine,” if it hasn’t been updated in 2–3 years, you’re likely behind on user experience trends, search engine optimization (SEO), and security best practices. A proactive redesign helps you stay competitive and relevant.
The StoryBrand Approach
Incorporating the StoryBrand framework into your redesign ensures that your messaging is clear and customer-focused. Instead of overwhelming visitors with information, StoryBrand helps you clarify your value proposition and position your brand as the solution to your customer’s problem. The result? Higher engagement, more conversions, and a website that truly works.
Website Redesign By the Numbers
57% of users won’t recommend a business with a poor website design.
Companies that redesign regularly see up to a 34% increase in revenue.
Sites with fresh content and optimized UX achieve higher engagement and conversion rates.
Optimal Redesign Frequency
Major Redesign: Every 2–3 years
Ongoing Tweaks: Continuously update images, copy, and functionality
Data-Driven Decisions: Use user feedback and A/B testing to inform improvements
Time for a Change?
Your website should be your hardest-working digital asset. If it's outdated, underperforming, or not telling your brand story clearly, it’s time for a revamp. You don’t need to do it alone—our team can help guide you through a redesign that not only looks great but also drives results.
